Marketing & Brand Strategy

Farielle
Israel

Farielle Israel
Branding · Market Strategy · Consumer Psychology · Finance

I transform how the world sees your brand and how your brand sees itself.

Creatively fluent. Finance-trained. Globally grounded.

Get in touch  ·   LinkedIn  ·   Boston, MA
Pillar 01
Value Perception & Pricing
Pillar 02
Brand Narrative & Identity
Pillar 03
Consumer Psychology
Pillar 04
Commercial Strategy
Focus Areas

Industries I specialise in

01Luxury Beauty
02Hospitality & F&B
03Wellness & Lifestyle
04Fashion
05Gifting
06Sports
07Real Estate & Interior Design

"The most underpriced brands aren't charging too little - they're communicating too little."

MSc Finance - Babson College (Dean's Scholar)
BSc Communication Science - University of Amsterdam
Co-Founder, 1ONE - €100k+ revenue in 2 years
Cluster Marketing Coordinator - Hyatt Regency & Andaz Amsterdam
Market Expansion & Pricing - Rituals Cosmetics HQ
Dubai Fashion Week - Emerging Designer Award
Amber Lounge F1 Events - Content & Brand Strategy
Track Record

Numbers that speak

€100k+
Revenue generated
within 2 years
8k+
Organic social
followers built
88%
Facebook likes growth
in 3 months
5+
Markets entered
across 3 continents
773.7K
Social reach generated
for Andaz Amsterdam
+279%
Link click growth
driven in 3 months
+195%
Instagram reach increase
for Mama Makan
124K
Video views generated
for Hilton Amsterdam
🏆
Award · Regional
Digital Hero 2023
Awarded to Andaz Amsterdam Prinsengracht as Digital Hero of the Year in the region - a campaign I contributed to as part of the Cluster Marketing team. #AndazAmsterdam
🏆
Award · Dubai Fashion Week 2021
Emerging Designer & Best Streetwear
Winner of Emerging Designers and Best Streetwear at Dubai Fashion Week 2021. #DubaiFashionWeek
Brands & Organisations I've Worked With
Rituals Cosmetics
Hyatt Regency
Andaz Amsterdam
Joe & the Juice
Amber Lounge F1
Formula 1
Hilton Amsterdam
CrepDogCrew
British School of Amsterdam
Mama Makan
Zeeburgia
Purewell Life
Relones
Trilux
Bit.com
Catalyst Events
Bluespoon Restaurant & Bar
Sentience
F17 Football Academy
The Old Soul
Halfmoon Lounge
Oasis Karaoke
UvA Radio
Solesearch
Prins & Aap
MAYA
What I Do

Services built to perform.

If it doesn't move people, it doesn't move product.

01
Brand & Positioning Strategy

Clarify what your brand stands for, who it's for, and how to communicate premium value with precision and confidence.

Positioning Messaging Tone of Voice
02
Marketing & Launch Strategy

Go-to-market planning that aligns brand, timing, and cultural relevance - built to drive traction without diluting perception.

GTM Planning PR & Influencer Campaigns
03
Rebranding & Visual Identity

Strategic oversight of brand refreshes - ensuring new visual assets align with commercial goals and luxury market expectations.

Brand Refresh Asset Direction Identity Audit
04
Market Entry & Consumer Research

Consumer behavior deep-dives, competitive landscape analysis, and pricing benchmarks for brands expanding into new geographies.

APAC · ME · EU · US Consumer Insights Competitive Mapping
05
Content & Social Strategy

Strategic direction for content and social presence - designed to build authority, desirability, and long-term brand equity.

Content Direction Engagement Strategy Brand Authority
06
Pricing Psychology & Strategy

Justify premium price points through narrative, structure, and psychological framing - not feature lists.

Price Anchoring Value Framing Market Analysis
How I Work

My process

01

Discovery & Diagnosis

We start by understanding where the gap is - between what you offer, what you charge, and what the market believes. Brand audit, competitive mapping, consumer perception analysis.

02

Strategy Development

I build a clear strategic framework: positioning, pricing logic, messaging hierarchy, and channel approach - all grounded in data and commercial outcomes.

03

Creative Direction & Execution Support

Strategy without execution is theory. I work closely with your team or creative partners to ensure every asset - copy, design, campaign - reflects the positioning with precision.

04

Review & Refinement

I track performance against the commercial goals we set from day one. What moves revenue, not just metrics.

What Others Say

"Look forward to seeing you as a trailblazer in your field."

Dr. Professor of Psychology

"Unwavering commitment... it is with great pleasure that we recommend Farielle for any future endeavours."

Hyatt Regency Amsterdam

"She has strong analytical skills to unravel and understand the complex interplay of personal factors, persuasion processes and informational cues in consumer decision making."

Dr. E.M. Pajor-Franssen · University of Amsterdam
Let's Talk

Strategy is the differentiator.
Let's build yours.

Available for project-based engagements, advisory consultations, and related work.

View LinkedIn
The Differentiator

Where finance meets
creative strategy

As a Dean's Scholar pursuing a STEM Master's in Finance at Babson College, I combine analytical rigor with a creative foundation in branding and strategy. My experience spans luxury hospitality, beauty & wellness, sports, and real estate - industries where perception and precision must align. Having lived, studied, and worked across Singapore, Dubai, Amsterdam, and Boston, I don't rely on one-size-fits-all frameworks. I adapt strategy to cultural nuance, market dynamics, and commercial realities. The result is work that is analytically grounded, brand-literate, and built to perform.

Cities
Singapore
Dubai
Amsterdam
Boston
Credentials
STEM Master's in Finance · Babson College
BSc Communication Science · UvA
FactSet Essentials: Core Products